Transform Your Commercial Vehicle Business: Maximize Profitability, Minimize Downtime with Cutting-Edge Solutions.

The flat market outlook for commercial vehicles
will intensify competition, forcing manufacturers
to be more agile and responsive to changing
customer needs to differentiate themselves and
fight for market share. To stay ahead, they must
launch products faster, reduce costs, identify new
revenue streams beyond traditional sales (e.g.,
services and software offerings), and cater to
specific fleet or use cases with custom electric
vehicle solutions.

OEMs must adapt to increasingly stringent environmental and safety regulations worldwide, navigating complex regional standards in North America, Europe, India, and China to ensure emission compliance. The challenge lies in not only upgrading current products to meet evolving regional standards, but also devising a global strategy to manage diverse regulatory requirements while controlling costs and product proliferation.

In transitioning to zero-emission technologies, OEMs face a significant hurdle in achieving Total Cost of Ownership (TCO) parity with Internal Combustion Engines (ICE). To overcome this, manufacturers need to optimize their product portfolios by balancing ICE, Hybrid, Alternate Fuel offerings, and investing in emerging technologies like FCEV and H2ICE.

The commercial vehicle industry is adopting autonomy to address driver shortages, improve precision farming, enhance safety, and reduce costs, driving investment and experimentation in Advanced Driver (AD) and Advanced Driver Assistance Systems (ADAS) technologies. To stay competitive, companies must make strategic decisions on whether to develop autonomous capabilities in-house, partner with startups, form collaborations, or pursue platform-agnostic technical agreements (PTAs) for specific use cases.

OEMs face the challenge of developing a data architecture that unlocks the full potential of software-defined machines, enabling data monetization and innovations such as software refactoring, refurbishing, and retrofitting. By achieving this, OEMs can create new revenue streams, differentiate their products, enhance user experiences, and maximize customer uptime through connected apps and services, ultimately driving aftersales transformation and reducing warranty claims.